The biggest opportunity for digital marketers is to effectively measure their work. We’ll cover how traditional metrics like CPM’s transfer to the online world and look into free reporting tools like Google Analytics and HootSuite for measuring the...
Once our strategy is formed, we’ll set about executing it using the many tools available to digital marketers today. We’ll look into ad platforms like Google AdWords and Facebook Ads. Email, social media and mobile marketing tactics will be covered as well along with...
Once we know our ideal user’s habits we’ll set about understanding how to reach them using the web. Topics include paid search advertising, social media, defining online metrics for success, public relations, mobile, design, and building engaged online...
Here we get into the fun work of truly understanding your target market beyond traditional demographic and psychographic profiles. Tools like user personas and keyword analysis will help cement the concepts of search, user experience, network effects, and the...
This section starts with a brief history of advertising, rise of mass media, and how marketing has changed in the digital age. Next, we’ll cover the core theories of the online world like Metcalfe’s Law, Everett Rogers’ Diffusion of Innovations,...
We help educate aspiring digital marketers and entrepreneurs on how to use the power of the web, social media and analytics to grow their brands and causes.
