The first step in this journey of understanding basic analytics is to get a sense for important metrics and what they mean. There are numerous methods to apply and terms to know, with tremendous variation based around the business model and the digital property....
Now that we have a healthy appreciation for the difference between what happened on our digital property and the ongoing challenge of understanding why it happened, we can start to dig into the basics of analytics. Remember, the data will tell you what the user did...
Data is Powerful As we dive into this data-driven world, it’s important to understand what challenges lie before us. No longer do we find ourselves thirsting for real-time information. Instead, we quickly discover that we can easily be drowning in an overflowing...
Understanding Website Traffic The ability to anonymously measure a user’s interaction with a digital property like a website or app is what helps separate digital marketing from traditional marketing. In the past, approximations using tools like focus groups or...
We help educate aspiring digital marketers and entrepreneurs on how to use the power of the web, social media and analytics to grow their brands and causes.
