Category Archives: Blog

“Nostalgia is a file that removes the rough edges from the good old days.”

— Doug Larson

The good old days. When your customer was actively engaged with your product and service. 

They were there for every sale, product launch, or event, cheering you on and turning out their pockets to support your business.

However, for one reason or another, that connection was lost. 

The good news? 

There’s a way to smooth out the rough or negative aspects of past experiences and evoke the positive emotions and memories associated with the good old days.

It’s as easy as filling out re-engagement email templates featuring customer testimonials, exclusive offers, or requesting feedback from disengaged customers to improve their experience with your brand. 

Today, we’re going to focus on these templates to help remove the rough edges of disengagement and reignite customers’ interest and enthusiasm. We’ll also go into:

• How to leverage exclusive offer or discount email templates to entice disengaged customers and drive conversions.
• The power of personalized recommendation email templates in creating a tailored experience that resonates with customers.
• A guide for designing a social proof or testimonial email template that’ll knock the socks off your unengaged customers.

Let’s delve into the world of effective templates designed to revive interest and boost conversions.

Social Proof or Testimonials Email Templates

At some point or another, you wanted to purchase something and decided to research the best product or service to get your money’s worth.

While perusing through the features and benefits of each company certainly helped your research, that’s probably not what helped you make the buying decision. 

The testimonials were.

Chances are you came across a comment by someone like you who used the product to solve a specific problem that resonates with you. 

You probably thought, “Hey, if they loved it enough to come and talk about it here, it must be awesome.” 

Testimonials are one of the most powerful resources for your brand because they have the power to influence potential customers’ purchasing decisions. 

By sharing experiences and success stories of satisfied customers, you’re able to highlight the benefits and value of your offering from people who experience the same problems as your prospects. 

Social proof or testimonial email templates provide a platform to present these stories effectively, influencing recipients to take action and make a purchase.

When retargeting disengaged customers, adding testimonials as social proof builds trust and credibility with recipients who are on the fence about your offering. 

Positive feedback from real customers can help alleviate doubts, boost confidence, and increase the likelihood of conversion.

The structure of a social proof or testimonial email template is crucial for your outreach efforts. Let’s take a look at a few elements that will require your consideration:

• Personalized greeting: Start the email with a personalized greeting to address the recipient by name.
  Avoid generic-sounding salutations, such as “Dear ,” and aim to add a personal touch to show that the message is tailored to them. 
  For instance, you might instead address them as “Howdy, ” for a quirky and fun greeting.
• Opening statement: Begin with a brief opening statement to grab the recipient’s attention and set the context for the email.
  Talk about how you appreciate everyone who has ever purchased your products and how you’re always happy to hear from them so that you can share the love with others.
• Testimonial excerpts or summaries: Include two to three testimonials from satisfied customers that align with your key value proposition. It’s always better to have them sing your praise than doing it yourself.
  Choose testimonials that talk about the specific benefits of using your products to give the disengaged customer a taste of what they’re missing out on.

Here we have an image of a natural-sounding social proof or testimonial email template that features testimonials with informal, funny, and engaging language that simply can’t be faked.

The email puts the spotlight on the product by framing them in the words of the customer.

Here is a list of web pages that have social proof or testimonials email templates:

• Our Most Popular Social Proof Email Templates (Unlayer)
• 7 Effective Ways to Use Customer Testimonials in Your Emails (GoDaddy)
• 10 Ways to Use Social Proof In Your Emails (Dyspatch)
• Social Proof Templates (Xara)

Free Template Downloads: Social Proof or Testimonials

OnDigitalMarketing has a curation of case studies that can serve as valuable examples of successful re-engagement campaigns implemented by other businesses. 

By studying these case studies, you stand to gain inspiration and learn from their strategies, tactics, and approaches to incorporate into your own social proof or testimonials email templates.

Personalized Recommendation Email Templates

Honestly, there’s no excuse for any company not to send out personalized emails, especially in this AI age.

It’s as easy as using recommendation algorithms and machine learning techniques to analyze the collected customer data and generate personalized recommendations.

These algorithms consider factors such as purchase history, product affinity, browsing patterns, and similarities to other customers with similar profiles. 

Here are a few examples of software your company can leverage to acquire this information:

• Amazon Personalize
• Google Cloud Recommendations
• Adobe Target
• Coveo

The personalized data accrued from these recommendations can be applied to personalized recommendation email templates for customer reactivation campaigns.

As we discussed in the previous template, one of the reasons why some customers fall off with brands is due to a lack of engagement and communication. 

While this might be the case, sometimes the issue runs deeper than that. The customers may feel as if the emails your brand sends them are too generic or generalized.

Personalized recommendation templates leverage data-driven insights and customer behavior analysis to deliver tailored product or content recommendations that show your customer you know them intimately and are always keeping them in mind. 

By understanding each customer’s preferences and past interactions with your brand, you’re able to curate a personalized experience that resonates with them.

Now, let’s take a look at the contents of a personalized email template and some actionable tips you can use to improve your own:

• Product images: Humans are visual creatures, and try as they might when they see something that looks good, they must stop and admire it.
  Visually appealing product images can help customers visualize the product and see how it might fit into their lives.
  When choosing product images for your personalized recommendation emails, make sure they’re high quality and relevant to the recipient’s interests.
• Descriptions: Product descriptions are supposed to provide customers with more information about the product, such as its features, benefits, and how it can be used.
  When writing them, ensure they’re clear, concise, and persuasive. Use keywords that are relevant to the customer’s interests, and highlight the personalized benefits of the products you’re recommending.
• Prices: Transparency when it comes to prices is crucial when winning back disengaged customers.
  Make sure the prices are accurate and easy to understand and avoid spring extra changes on them without warning.
  You may also want to consider offering discounts or promotions to further entice disengaged customers.

Here is a list of web pages that have personalized recommendation email templates:

• How to Use Product Recommendation Emails to Increase Conversions and Revenue (Ongage)
• Email Personalization: 23 of the Best Personalized Email Examples (HubSpot)
• 8 Product Recommendation Email Examples to Drive Sales (OptinMonster)
• 10 Product Recommendation Email Examples to Drive Sales (Popupsmart)

Free Template Downloads: Personalized Recommendation

OnDigitalMarketing follows one golden rule above all others: Know thy user. 

Our digital marketing textbook and worksheets are built on the foundation of design thinking, which makes the customer the focal point of all your email campaigns.

By understanding your users’ needs, preferences, and behaviors, you will maximize the effectiveness of personalized recommendation templates to create content that truly resonates with them. 

This user-centric approach increases the likelihood of customer reactivation and renewed interest in your brand offerings.

Exclusive Offer or Discount Email Templates

There’s a reason why customers buy your product or service. It solves a pain point they have in a way that only your product can.

That kind of history means something, and there are a few reasons why customers may stop purchasing from your brand. Some of these reasons may include:

• High prices or a lack of perceived value
• Availability of better alternatives or competition
• Lack of product or service updates or innovation
• Changes in personal circumstances or needs
• Lack of communication or engagement from your brand

Fear not, this is not the end-all be all. There’s an effective way to re-engage disengaged customers: leveraging exclusive offer or discount email templates.

These templates provide an enticing incentive for customers to reconnect with your brand and take action.

For example, as the marketer for a skincare brand, you’ll want to start by segmenting your customer database to identify the disengaged customers.

Look for customers who haven’t been opening and engaging with your emails for more than three months and add them to targeted lists for the re-engagement campaign.

Next, using the templates as a guide, craft personalized emails for this segment, emphasizing the exclusive offer and discount on the customer’s favorite products or past purchases. 

Ensure that you design the emails in a way that captures the customers’ attention and reminds them of the positive experiences they had with the brand in the past.

For example, instead of using plain product images, consider having before and after pictures of models who used your products making funny faces.

The description must showcase the skincare brand’s latest products, emphasizing the improvements they’ve made to better meet their customers’ skincare needs. 

If possible, explain how their formulas have been enhanced with natural ingredients, backed by scientific research, and cruelty-free practices. 

Additionally, emphasize the positive feedback and testimonials from other satisfied customers to clear out any lingering doubts.

To sweeten the deal, offer an exclusive discount of 30% on the customers’ next purchase. 

Everyone loves a good deal, and this offer demonstrates that you value your customer and are willing to reward them for trusting your brand with their business.

As a result, you stand to gain the following benefits:

• Reengaging dormant or disengaged customers: An exclusive offer or discount can serve as a powerful tool to reengage customers who have become inactive or lapsed.
  By providing an attractive incentive, such as the 30% discount, you’re able to reignite their interest and motivate them to make a purchase or take action.
• Improved customer retention: Offering exclusive discounts to existing customers can help strengthen their loyalty and encourage repeat purchases.
  Phrasing and designing the email in a personalized manner makes your customers feel valued and appreciated, enhancing the customer experience and fostering long-term relationships with your audience.
• Increased conversion rates: Exclusive offers or discounts create a sense of urgency and incentivize customers to make a purchase.
  Using urgency-based language, such as “This offer is available for 48 hours” or “Few items remaining in stock,” can lead to higher conversion rates as customers are more likely to take advantage of the limited-time offer

If you look at the following image, you’ll see how it showcases a visually appealing email template with vibrant colors and clear call-to-action buttons.

The discount is clearly displayed and urgency is leveraged to motivate the customers to take action and aid engagement rekindling efforts.

Here is a list of web pages that have exclusive offer or discount email templates:

• Discount Email Templates – Ready To Use (Copy&Paste) (LiveAgent)
• Promotional Email Template (Copy & Paste) (LiveAgent)
• How to Create and Write Discount Offer Emails and Templates for Discount Emails (YAMM)
• 16 Great Discount Email Examples that Drive Purchases (MailCharts)
• How To Write Discount Emails Like A Boss (EngageBay)

Free Template Downloads: Exclusive Offer or Discount

OnDigitalMarketing’s College Textbook offers tips and best practices on how to identify complementary products, create enticing offers, and effectively communicate these offers through email.

Additionally, we provide guidance on designing visually appealing and engaging emails that effectively showcase your products in a flattering light and drive conversions.

Reactivation Incentives Email Templates

Have you ever forgotten a beloved old song?

There wasn’t any particular reason for it, but you simply couldn’t recall its existence.

Now, imagine one day you hear that very song playing on your drive to work, and suddenly, a deep feeling of nostalgia washes over you. 

You turn the volume to full blast and enjoy your commute to the office. Your spirits soar, and you become super productive throughout the day. 

Just like how rediscovering an old song evokes nostalgia and joy, reactivation incentives email templates aim to reignite that same feeling of excitement and engagement in users or customers who have become inactive.

Life can get busy, and sometimes, customers who were once loyal to a brand patron may forget about a particular product or service if they haven’t interacted with it for some time, even without any specific reason for their disengagement.

For the disengaged customer, the reactivation incentives email is like hearing an old song they once loved. 

It evokes nostalgia and reminds them of the value and positive experiences they had with the product or service in the past.

To maximize the impact of a reactivation incentives email template, consider the following key considerations:

• Reminder of inactivity: In an understanding and non-judgemental tone, gently remind the reader that they haven’t been active for a while.
  Use phrases like “We miss you” or “Dear old friend” to convey a genuine desire for their return.
• Value proposition: Remind recipients of how much they enjoyed and loved a product and service they bought in the past.
  Utilize breezy language with future pacing to help customers envision their lives with your product, emphasizing the benefits it brings.
• Nostalgic or positive tone: Set the scene of a warm and inviting atmosphere through language that stirs positive emotions and nostalgia.
  For instance, “Remember the Good Times? Let’s make more together.” evokes optimism and enthusiasm, similar to the feeling of rediscovering an old song that brings joy and happiness.

Remember, reactivation incentive email templates offer more than just a fun read. As a marketer, they provide you with the following benefits:

• Brand reinforcement: Reminding customers of the value of your product or service strengthens your brand’s image and keeps it fresh in customers’ minds.
• Increased customer lifetime value: Reactivating customers extends their lifecycle with your brand, leading to higher customer lifetime value and potential for repeat business.
• Reduced churn: Reactivation incentives can prevent customers from churning, reducing customer resistance and maintaining a healthy customer base.

Listed below are web pages with more in-depth information on reactivation incentives email templates:

• How to: Write Reactivation Emails that Work (AI Templates + Examples) (HoppyCopy)
• Re-engagement email templates (LiveAgent)
• 10 Re-Engagement Email Examples to Win Back Customers (+ Subject Lines) (Sendlane)
• 20 Tips and Email Examples for Re-engagement Email Campaigns (MailBakery)
• 11 Win-back email examples to draw customers back (FloDesk)
• 5 Win-Back Campaign Examples That Will Get Customers Back (ActiveCampaign)

Free Template Downloads: Reactivation Incentives

Catch-Up or Highlight Reel Email Templates

Catch-Up or highlight reel email templates are messages that provide a summary or compilation of important updates, events, or content that the recipient may have missed during a specific period of inactivity. 

The overarching goal of these emails is to keep recipients informed and engaged by highlighting key information, product updates, promotions, or notable achievements that occurred while they were inactive.

Let’s imagine a scenario where you’re the email marketer for “Tech Today” a tech news and updates company that regularly sends out a weekly newsletter to its subscribers. 

The newsletter covers the latest technology news, product releases, industry insights, and helpful tech tips. 

However, you notice a decline in your open rates and engagement metrics for your weekly newsletters over the last few months. 

Some subscribers have become inactive and haven’t opened or engaged with the newsletter for the past three months.

In a bid to rekindle the interest of the inactive subscribers and encourage them to get back in the loop with all the latest tech updates, you use a catch-up or highlight reel email with the following element:

• Subject line: Since recipients haven’t been opening emails, your subject line needs to be a show-stopper. You want it to evoke curiosity and excitement to encourage them to open the email.
  Test a few subject lines on a select number of segments of your email list and send the best performer to the rest of your subscribers.
• Recap section: This section needs to be ripe with appealing visuals, fascinating facts, and bizarre stories that have happened in the tech world.
  Use fun and curiosity-spiking headlines to introduce each story, a short summary of the story’s content, and appealing visuals to tie it all together.
  The visual and textual teasers pique the interest of recipients encouraging them to click through to the full content.
• Link to full content: The CTA buttons help sell the story just as much as the visuals and the text.
  Providing readers with a link to full content allows them to delve deeper into the topics they find interesting, satisfying their curiosity and giving them the opportunity to access the content that resonates with them.
  For instance, for more detailed reviews and comparisons of the latest tech gadgets, “Discover More Sleek Gadgets” will work perfectly.

Catch-up or highlight reel email templates are pretty handy when it comes to updating customers about interesting elements happening in your company or industry. 

Moreover, they have proven useful for marketers just like you beyond the inbox in the following ways:

• Remind of value: Marketers can remind recipients of the value they may have missed during their period of inactivity, rekindling their interest in the brand or product.
• Drive traffic to website/platform: By providing links to full content, marketers can drive traffic to their website or platform, increasing engagement and interactions.
• Generate leads: Engaging content in the recap section can pique recipients’ interest, encouraging them to explore further and potentially become leads.

Take a look at the following catch-up or highlight reel email template that features a visually appealing layout, presenting key brand updates, achievements, and product releases to re-engage customers with the value they may have missed.

Here is a list of web pages that have catch-up or highlight reel email templates:

• 16 Engaging Free Email Newsletter Templates for 2023 (SendGrid)
• Highlight Reel Emails (Really Good Emails)
• Email newsletter templates (Canva)
• Catch Up Emails (Really Good Emails)
• 70+ Engaging Email Newsletter Templates and Design Tips (Venngage)

Free Template Downloads: Catch-Up or Highlight Reel

Survey or Feedback Request Email Templates

What better way is there to get information on how to treat your customers than straight from the horse’s mouth?

One efficient way to request customer input on how to improve your product or service offering is through a survey or feedback request email template.

Survey or feedback request email templates are pre-designed messages businesses use to solicit feedback, opinions, or insights from their customers, clients, or users. 

These emails typically include a link to an online survey or feedback form, allowing recipients to share their thoughts on various aspects of the business, products, services, or customer experience.

On top of the normal components of an email, such as an engaging subject line, a clear CTA, and personalization, it’s crucial that you also include the following key elements:

• Anonymity and data privacy assurance: Trust must be earned. Assuring your recipients that all the information they provide will remain anonymous creates a sense of trust and comfort for them.
  For example, simply stating, “Your opinion matters – Your responses are anonymous and confidential.” makes it more likely that your recipients will take your survey.
  It’s plausible for people to provide honest and candid feedback when they know their responses won’t be traced back to them personally.
• Brief survey overview: By providing a brief overview of how long it’ll take to complete the survey, you’ll set clear expectations for recipients and encourage them to participate without feeling overwhelmed.
  Clearly communicating the estimated time helps recipients plan their participation and reduces the likelihood of drop-offs due to time constraints.
• Incentive (if applicable): Adding a reward to the mix will spur recipients to take action. An incentive serves as a positive reinforcement that encourages recipients to invest their time in providing valuable feedback.
  Incentives can range from gift cards to discounts, free trials, or exclusive access to certain content, depending on the business’s resources and target audience.
  For example, a business might offer, “Complete the survey and get a chance to win a $15 gift card!”

Your business stands to gain the following benefits by utilizing a survey or feedback request email template:

• Improved product/service development: Feedback collected from surveys helps businesses identify areas for improvement in their products or services, leading to better offerings.
• Increased customer engagement: Sending feedback requests shows customers that their opinions are valued, increasing engagement and loyalty.
• Identifying advocates: Positive feedback can help identify satisfied customers who may become brand advocates.
• Benchmarking: Surveys allow businesses to compare performance against industry standards and competitors.

Notice how the template below uses appealing visuals and warm and inviting language to motivate the recipient to take the survey. Take note of the incentive they provide to motivate the customer to participate.

Listed below, is a list of web pages that have survey or feedback request email templates:

• 47 Survey & Feedback Email Templates (Stripo)
• Engaging Survey Email Templates (Copy & Paste) (LiveAgent)
• Measure Satisfaction: 9 Survey Email Templates & Examples (Sender)
• 7 Best Templates for Writing a Better Customer Feedback Email (SurveySparrow)
• Top 5 Survey Email Examples: Explained (Help Scout)
• How to Create Great Customer Feedback Email Templates (Help Scout)
• 15 Survey Email Templates to Get More Responses (EmbedSocial)

Free Template Downloads: Survey or Feedback Request

Reminder of Benefits Email Templates 

After a customer has interacted with your brand for a while, they might benefit from a reminder of the value they receive from their association with your company or organization. 

As a result, you’ll be able to encourage recipients to take advantage of benefits they might not have utilized fully. 

Reminder of benefits email templates are messages sent by businesses or organizations to their customers, clients, or subscribers to remind them of the value and benefits they can gain from their products, services, or membership. 

These emails aim to re-engage recipients by highlighting key features, advantages, or exclusive offers that they may have overlooked or forgotten.

Be sure to include the following key considerations to ensure you get the most out of these email templates:

• Reminder of key benefits: Since this is the main aim of this email, it’s necessary that you get your recipients excited about the main benefits and features that they used to enjoy.
  For example, using a subject line like, “Your Exclusive Benefits: Unlock Premium Features, Priority Support & More.” serves as a gentle nudge to remind them of what they have access to.
  Additionally, it prompts them to explore these benefits further, fostering a positive customer experience and promoting loyalty.
• Use of bullet points: Bullet points are essential because they make the benefits easily scannable and digestible. Your customers are able to grasp the main advantages they stand to gain clearly and efficiently.
  Bullet points allow recipients to quickly skim through the key benefits without being overwhelmed by dense paragraphs.
  Formatting your benefits in this manner enhances readability and increases the chances of recipients absorbing the information, leading to higher engagement and action.
• FOMO (Fear of Missing Out) element: Top all of this off by creating a sense of urgency and excitement through FOMO. 
  The FOMO element is a powerful psychological motivator that emphasizes time-sensitive promotions or limited-time benefits and urges recipients to act quickly to avoid missing out on exclusive deals.
  This sense of urgency increases the chances of immediate engagement, conversion, and re-engagement, making it a crucial element in reminder of benefits email templates.

As a marketer, utilizing these templates will afford you the following benefits:

• Upselling and cross-selling opportunities: These emails provide you with an opportunity to upsell or cross-sell additional products, services, or premium features, increasing your revenue potential.
• Better customer retention: Regularly reminding your customers of the benefits they receive can help retain their interest and keep them coming back for more.
• Cost-effective marketing: Sending reminder of benefits emails to your existing customers is a cost-effective strategy compared to acquiring new customers.
• Timely communication: Using reminder of benefits email templates allows marketers to communicate with customers at strategic times, such as when memberships are up for renewal or limited-time offers are available.

Below, we have an image that showcases a reminder of benefits email template designed to reinforce the value proposition of a product or service and address customer objections, enticing them to re-engage.

Listed below are various reminder of benefits email templates that will help you boost your revenue and increase conversions:

• 40 Reminder Email Templates for Every Use (List for 2023) (Respona)
• Reminder email templates (Live Agent)
• Reminder Email Templates That Your Customers Will Find Friendly and Helpful (Keap)
• Friendly Reminder Email Templates: 18 Samples You Should Try (Sender)

Free Template Downloads: Reminder of Benefits

Event Invitations Email Templates

Think back to the last time you received a personalized invitation to an event. Did it make you feel all warm and fuzzy inside?

It may have been for a wedding, birthday, or graduation party, and the fact that someone wanted you to be there for a special day in their life meant a lot to you.

In the same way, event invitations email templates can be utilized by brands and organizations to make their customers feel special by sending them personalized and well-written emails requesting they attend an event.

These emails are sent to inform potential attendees about the event’s details, such as date, time, location, agenda, and any special instructions or RSVP requirements.

Event invitation email templates are commonly used for various types of events, including:

• Business conferences
• Seminars
• Webinars
• Product launches
• Workshops

They’re an efficient way to communicate event information to a large audience while maintaining a professional and organized approach. 

However, they need to observe the following key elements in order to stand out in your recipient’s inbox:

• Event highlights: For this section, lead with the most exciting things that’ll happen at the event. If there’s a special keynote speaker, musician, or industry leader coming to the event, inform the recipients.
  By highlighting these key features and exciting elements, you’ll pique their interest and make them enthusiastic about attending the event.
  Giving recipients a glimpse of what they can expect builds anticipation and curiosity, leading to a higher RSVP rate and overall event attendance.
• RSVP and registration information: After getting them hyped up about who’s coming to the event, encourage recipients to sign up for the event by creating a sense of urgency, stating that there are only a few spaces available.
  Provide clear instructions on how to RSVP or register to encourage event attendance and manage logistics effectively.
  Ensure that the process is straightforward and smooth so the organizer doesn’t have a hard time planning the event.
• Add-to-calendar option: To ensure that the recipient remembers to attend the event, include an “Add-to-calendar” button. This option is a valuable feature that helps recipients keep track of the event date, time, and location.
  It increases the likelihood of attendance and minimizes the risk of potential attendees forgetting the event or missing important details. 
  Additionally, it demonstrates a commitment to a seamless user experience and shows consideration for the recipients’ busy schedules.

As exciting as all of the above sounds, it’s just the tip of the iceberg. There are even more benefits you stand to gain from utilizing event invitations email templates, including:

• Targeted audience engagement: Event invitations allow you to target specific segments of your audience who are likely to be interested in the event, resulting in more relevant and engaged recipients.
• Automated reminders: Event invitations can be followed up with automated reminders to increase response rates and remind recipients of the event date.
• Measure event success: Tracking email engagement and event attendance can help measure the success of the event and the effectiveness of the invitation strategy.

In the image below, you’ll find an event invitations email template that’s designed to captivate the recipients’ attention and entice them to attend upcoming events, fostering engagement, and participation.

Here is a list of web pages that have event invitations email templates:

• Effective Event Invitation Email Guide for 2023 (Nunify)
• Event invitation email templates and samples (Pipedrive)
• 16 Event Invitation Email Examples That Earn RSVPs (Heritage Center)
• 19 Event Invitation Email Template Examples (+19 Subject Lines) (Automizy)
• Event Marketing: 11 Event Invitation Email Examples Proven To Work (Bizzabo)
• Best 15+ Event Invitation Email Templates and Examples You Can Steal (GetResponse)

Free Template Downloads: Event Invitations

Reactivation with Gamification Email Templates

“All work and no play makes Jack a dull boy.”

— James Howell 

Emailing is pretty serious business. Most companies correspond with their employees via email, which is why most people perceive them as such.

Now, imagine standing out from the rest of the emails in the inbox by bringing a little play to work. 

Reactivation with gamification email templates are a specific type of email marketing strategy aimed at re-engaging inactive or lapsed customers by incorporating gamification elements. 

Gamification refers to the use of game-like mechanics and design principles to make activities more engaging and enjoyable.

The goal of these email templates is to entice inactive users to return to a website, app, or service by leveraging the inherent fun and motivation that games provide. 

By introducing interactive and playful elements into the reactivation email, marketers hope to capture the recipient’s attention and encourage them to take action.

To elevate and engage your recipients, send them a reactivation with gamification email with the following key elements:

• Gamification mechanics: Choose a game that aligns with your brand and resonates with your target audience. You might want to consider games, such as spin-to-win wheels, quizzes, scratch-off cards, or interactive puzzles.
  Incorporating elements of play and enjoyment entices users to take action. The promise of a good time adds an element of novelty and surprise, which helps rekindle interest in your brand or service.
• Prizes and incentives: Offering attractive and relevant rewards gives users a clear reason to take action and engage with your reactivation email. 
  You might want to offer discounts, free trials, or exclusive content to provide tangible benefits to the user, encouraging them to return to your platform and potentially make a purchase.
• Follow-up strategy: Not all users may convert immediately after engaging with the gamification elements. Sending a follow-up email serves as a reminder and encourages those who haven’t fully converted to take action.
  Send your users a friendly reminder of the gamification opportunity they haven’t fully explored yet, coupled with an additional incentive, which creates a feeling of a limited-time chance to benefit from the offer.

Reactivation with gamification emails presents various benefits for email marketing campaigns including:

• Fun and positive user experience: Gamified emails create a positive user experience, leaving recipients with a favorable impression of the brand.
• Word-of-mouth and sharing: Exciting gamification experiences can prompt users to share their interactions with others, leading to potential word-of-mouth marketing.
• Improved click-through rates (CTR): Interactive elements and attractive incentives motivate users to click on CTAs, increasing the chances of re-engagement.
• Higher open rates: The novelty of gamification often piques recipients’ curiosity, leading to increased open rates for reactivation emails.

Here is a list of web pages that have reactivation with gamification email templates:

• Free Gamification HTML Email Template (Stripo)
• Gamification in Email Marketing: Bringing Fun into Emails (Stripo)
• Gamification Email Marketing: How to Engage and Play With Your Customers (EmailDesign)
• 6 Email Gamification Examples in Marketing (Spiralytics)
• Gamification Email Marketing: The Fun Way to Boost Revenue (Unlayer)
• Gamification in emails: ins and outs, stats and examples (GetResponse)

Free Template Downloads: Reactivation with Gamification

Unsubscribe Options Email Templates

Although it’s sad to see your subscribers go, it’s necessary to allow them the choice to opt-out of communication with them.

In fact, it’s their right to have that option according to email marketing regulations, such as GDPR in Europe or CAN-SPAM in the United States.

However, instead of making this a bitter exchange, you have the choice to demonstrate respect for your subscriber’s preferences and privacy choices and possibly provide them with more personalized options that they’re comfortable with.

Unsubscribe options email templates provide a strategic approach for marketers to handle customer disengagement in a respectful and customer-centric manner. 

These templates offer clear and easy-to-use unsubscribe options, ensuring that customers have the choice to opt out of communications while still leaving a positive impression of your brand.

An unsubscribe options email template typically includes:

• Confirmation of subscription status: In the spirit of transparency, state the recipient’s current subscription status upfront to establish trust and demonstrate that you’re aware of who you’re sending emails to.
  Consequently, your customer will see that you respect their time and understand their email preferences. Additionally, it helps set a positive tone and signals that the unsubscribe process will be straightforward and respectful of their choice.
• Unsubscribe option: Although it seems counterintuitive, having a clear and prominent “Unsubcribe” button empowers your recipients to make their own decision about their email preferences.
  By facilitating a smooth and effortless unsubscribe experience, your company demonstrates a commitment to respecting the recipient’s choices and maintaining a positive brand image.
• Update preferences option: Customers may choose to unsubscribe from your email list for various reasons, such as receiving too many emails. Instead of unsubscribing entirely, they may be willing to make a compromise. 
  Offering the ability to choose specific types of content helps retain a connection with the recipient while reducing the likelihood of complete disengagement. 
  As a result, you will be able to maintain a positive relationship with your audience and encourage continued engagement on their terms.

As a marketer, you stand to gain the following benefits by implementing the above practices:

• Respect user preferences: Utilizing an unsubscribe options email template demonstrates respect for users’ choices and empowers them to control their email preferences.
• Compliance with regulations: Including an unsubscribe option ensures compliance with email marketing regulations, such as GDPR or CAN-SPAM, preventing potential legal issues.
• Positive user experience: Providing a clear and accessible unsubscribe process creates a positive user experience, even for those opting out, leaving a favorable impression of the brand.
• Reduce unwanted emails: By facilitating easy unsubscribing, the template helps reduce the likelihood of recipients marking emails as spam, protecting the sender’s domain reputation.

Introducing the unsubscribe options email templates that empower customers with the freedom to manage their email preferences while maintaining a positive brand image and gathering valuable feedback.

Let’s take a look at some web pages that have unsubscribe options email templates:

• Email Unsubscribe Pages and Message Examples (MailerLite)
• 20 Brilliant Unsubscribe Page Examples (+ Ways to reduce Unsubscribe Rates) (ConvertCart)
• 9 Effective Email Unsubscribe Pages (HubSpot Blog)
• Email Unsubscribe: Exploring Its Nitty Gritties With Examples (Uplers)
• 6 Unsubscribe Email Examples for 2023 (Website Builder Expert)
• 10 Ways to Manage Email Unsubscribe Messaging (Keep)

Free Template Downloads: Unsubscribe Options

Rekindle that Old Flame With Your Disengaged Customer

Every customer who has ever done business with you believed in your brand values and decided that you were the best fit for their needs.

Even when they disconnect with you for a short amount of time, there’s always room for redemption, especially when you use unorthodox approaches to woo them back into their good graces.

By offering them exclusive discounts, personalizing their emails based on their user data, and giving them a peek at how your products are helping other people, they’re going to be more inclined to reignite that flame with you.

OnDigitalMarketing offers a variety of resources, such as our college textbook, that delve into consumer behavior and psychology. 

As a marketer, leveraging this knowledge will help you understand the underlying reasons for disengagement and tailor your email templates to address those concerns effectively. 

Additionally, you’ll be fully equipped to provide insights into the psychological triggers that drive customers to reengage with brands through case studies and worksheets specifically designed for this purpose.

For more exclusive content, email marketing tips, and the latest marketing trend alerts, join leading marketers in subscribing to our newsletter to gain an email advantage over your competitors.

Imagine standing in a bustling bazaar. You’ve got the most exquisite wares, the most enticing offers, but amidst the clamor, no one stops. Frustrating, right?

That’s the digital marketer’s daily dilemma. Amidst the noise of crowded inboxes, the battle for attention is real.

But imagine sending out a siren’s call that cuts through the chaos, making new subscribers pause, take notice, and step into your brand story.

At OnDigitalMarketing, we believe that’s what an effective welcome email does.

You’ve seen welcome emails before, but not like this. Not the mundane, automated hello that gets a cursory glance before it’s swept into the forgotten corners of the inbox.

We’re talking about those that pack a punch, leaving an imprint that lingers, begins a dialogue, and makes your brand unforgettable. Here’s a peek at what you’ll discover as we delve deeper:

• Examples of effective welcome email templates which improve email engagement
• Creative approaches for personalizing welcome emails 
• Proven tactics to boost conversions and build loyal advocates
• Unique welcome emails that impress and foster retention

1 – Introduction and Thank You Email Templates

When you send that first email, it’s more than just saying hello. It’s your chance to put your brand’s best foot forward, to show your audience what makes you tick and why you stand out from the crowd.

Sharing your brand story, mission, and values isn’t just about facts. It’s about weaving a narrative that your audience can connect with, and building trust right off the bat.

With every introduction and thank you email, you’re reinforcing the value they’re getting. Be it exclusive content, a front-row seat to new product launches, or an invite to your fantastic community. 

Introduction and thank you emails enable you to:

• Ace first impressions: Introduction emails are your brand’s grand entrance. It’s where you set the stage, let your brand’s voice ring out, and share what makes you uniquely you.
• Build engagement: Introduction and thank you emails provide useful info, tempt customers with discounts, or guide them toward discovering more about your brand.
• Build relationships: These emails open the door for a two-way conversation, inviting customers to ask questions, give feedback, or simply chat, fostering a beautiful, long-term relationship.

Let’s dive into how we can create an effective introduction and thank you email:

First off, make sure your email starts with a warm greeting. Addressing the recipient by name, if possible, instantly personalizes your message and lets them know that you’re genuinely appreciative of their subscription or purchase.

And when it comes to gratitude, don’t hold back. Your heartfelt appreciation for their support does more than just make them feel good—it solidifies their connection to your brand.

Now, let’s dive into the five crucial elements you’ll need to introduce next:

• Brand story: Share a concise yet compelling overview of what your brand stands for, its unique values, mission, and selling points. 
• Value proposition: Communicate the unique benefits that come with being a part of your community. Show them what sets your brand apart and how you intend to meet their needs.
• Community benefits: Highlight exciting perks like exclusive content access, early product launches, discounts, or special events. Make them feel privileged and excited to be a part of your community.
• Email frequency: Be transparent about when and how often they’ll hear from you. This proactive communication reduces the likelihood of future unsubscribes.
• Call-to-action (CTA): Encourage them to engage further. Whether it’s exploring your website, following your social media accounts, or accessing exclusive content—keep the interaction going.

Ensuring your customers know they’re supported is vital. So, make sure you include contact information—whether it’s a customer support email, phone number, or links to relevant support pages. This communicates your readiness to assist whenever they need it.

To further build trust and credibility, share testimonials, reviews, or success stories from satisfied customers. It can go a long way in reassuring your new customer about their choice.

Finally, a heartfelt closing, once again reiterating your excitement to have them as part of your community, concludes an effective onboarding process.

Take a peek at the image below. It’s a pro-level introduction and thank you email template, set to kick-start an awesome customer experience.

Here is a list of web pages that have introduction and thank you email templates:

• 12 Thank You Email Templates & Examples for Purchases & Orders (Omnisend)
• 31 Brilliant Thank You Email Examples for 2023 (Mailmunch)
• 10 Best Thank You Email Templates and Examples for eCommerce (Retainful)
• 20 Inspiring Thank You Page Examples, Templates & Ideas (Mockplus)
• 15 Introduction Email Templates That Work Like A Charm (EngageBay)
• 6 Best Introduction Email Templates That Get Replies (QuickMail)
• 11 Business Introduction Email Templates for 2023 (Fit Small Business)

Free Template Downloads: Introduction and Thank You

2 – Getting Started Guide or Orientation Email Templates

These templates are designed to provide new subscribers or customers with the necessary information and resources to navigate your product or service effectively.

They help digital marketers:

• Enhance user experience: These templates can simplify the onboarding process for users. By explaining functionalities and features in a clear, step-by-step manner, they make the user’s journey more enjoyable and less overwhelming.
• Boost engagement and retention: A well-designed orientation email encourages users to explore, interact with, and understand the value of the offering, which can contribute to increased user retention over time.
• Reduce customer support requests: By providing answers to potential questions up front and showing users how to navigate the product or service, these templates can reduce the number of queries directed to your customer support team.
• Leverage personalization: Personalized emails, based on the data you’ve collected during the signup process increase satisfaction levels.
• Set expectations: Orientation emails provide a platform to set expectations about how the product or service works and what users can achieve with it. This helps in managing user expectations right from the start and can enhance overall satisfaction.

Effective getting started guide templates incorporate the following elements:

• A welcoming note: Start with a warm, welcoming message that expresses your appreciation for their decision to choose your service or product. Personalize this note as much as possible to establish a connection right from the start.
• Clear instructions: Whether it’s setting up an account, navigating through your platform, or using a specific feature, provide clear step-by-step instructions or even a short tutorial. Use visual aids such as screenshots, diagrams, or short videos where possible to make it even easier to understand.
• An introduction to key features: Highlight the main features of your product or service that you want new users to try first. Explain why these features are important and how they can benefit the user.
• Tips and tricks: Offer helpful tips and insights that can enhance their user experience. Include shortcuts, advanced features, or best practices shared by experienced users.
• Resources: Links to further resources like FAQs, detailed guides, webinars, tutorials, or blog posts that delve deeper into the functionalities of your product or service.

Ensuring users feel supported is crucial. So, include accessible customer support information in your orientation. Whether it’s contact details or links to self-help resources, this reassurance paves the way for a smoother user journey.

Next, proactively seek their initial impressions. Encourage feedback on their first experiences or any issues they’ve encountered. This makes users feel valued, and it provides you with valuable insights for improvement.

Lastly, guide users toward their next steps. Depending on your product or service, this might involve starting a project, making a post, or setting up a profile. Clear calls-to-action (CTA) promote active involvement and deeper engagement, helping users to truly harness the power of your offering.

Here is a list of web pages that have getting-started guides or orientation email templates:

• 10 Step by Step Guide Templates & How to Make One (Venngage)
• QUICK START GUIDE TEMPLATE (MS WORD) (Klariti)
• Getting Started Guide Sample (pdfFiller)
• 6 Great Templates for Customer Onboarding Emails (Help Scout)
• How to Create & Use Quick Reference Guides (Scribe)

Free Template Downloads: Getting Started Guide or Orientation

Exclusive Welcome Offers or Discounts Email Templates

These templates leverage the power of incentives to entice and reward new subscribers or customers, encouraging them to take further action and solidify their relationship with your brand.

Exclusive welcome offers or discounts email templates can provide numerous benefits for digital marketers. Here’s why they can be a game changer:

• Attract and retain customers: These emails often contain special offers or discounts for new customers, making your brand more attractive to them.
  It encourages users to make their first purchase and can enhance customer retention by fostering a sense of value from the very beginning.
• Drive immediate sales: Welcome offers are conversion boosters. By providing a tangible incentive, such as a discount or an exclusive offer, you’re motivating new subscribers to make an immediate purchase. This helps boost your sales and revenue.
• Enhance customer loyalty: Customers who feel valued tend to be more loyal. By offering exclusive discounts or offers, you’re building a foundation for long-term customer loyalty.
• Data collection: You can use these emails as an opportunity to gather more data about your customers, such as their shopping habits or preferences. This information can be used to refine your marketing strategies and offer more personalized content in the future.

Engaging templates require a compelling, customer-focused message with these elements:

• A personalized greeting and warm welcome.
• Clear details about the offer including the amount or percentage off and what products or services it applies to.
• Cite any time limitations clearly.
• Include a clear, direct CTA like a button or link guiding them to make a purchase.

It’s essential that your customers know they can easily reach out if they have any questions or face any issues. Providing contact details or links to customer support within the email builds trust and shows your commitment to customer service. 

Wrapping up the email, it’s a good idea to circle back to appreciation. It leaves the customer with a positive sentiment, setting the stage for a mutually beneficial relationship.

Here’s the image of an exclusive welcome offer or discounts email template:

Here is a list of web pages that include exclusive welcome offers or discounts email templates:

• Discount Email Templates – Ready To Use (Copy&Paste) (LiveAgent)
• 16 Great Examples of Welcome Emails for New Customers (HubSpot Blog)
• 10 Best Welcome Email Templates To Engage New Subscribers Better (SalesBlink)
• How to Write Discount Emails Like a Boss (EngageBay)
• 16 Welcome Email Template Examples To Nurture Your Leads In 2023 (Moosend)

Free Template Downloads: Exclusive Welcome Offers or Discounts

Product/Service Showcase Email Templates

Product/service templates offer a prime opportunity to highlight your key offerings and showcase the value they bring to new subscribers or customers. Specifically, they enable digital marketers:

• Highlight features and benefits: These emails highlight your products’ or services’ features and benefits, helping users appreciate their value and potentially sparking interest or prompting a purchase.
  For instance, if you’ve launched a new eco-friendly product, a showcase email can highlight its green features and how it contributes to a sustainable lifestyle.
• Foster engagement: You might include interactive elements like videos, quizzes, or clickable elements within the email, prompting recipients to engage and learn more.
• Drive traffic and sales: A showcase email about your latest winter collection that includes direct links to each product steers traffic to your e-commerce store and possibly results in immediate purchases.
• Personalize offerings: Based on user behavior and preferences, you can tailor these emails to different segments of your audience, which can significantly boost engagement and conversion rates.
  If a customer has previously shown interest in a specific product category, you can send a showcase email featuring similar products they might enjoy.
• Brand storytelling: If your brand emphasizes ethical sourcing, a showcase email can delve into the story of how your products are made, reinforcing your brand values.

Compelling product/service showcase email templates typically include:

• An engaging subject line: An innovative subject line can stir curiosity. Perhaps a pun, a question, or a surprising fact related to your showcased product or service.
• Captivating visuals: Don’t just tell, show. Use high-quality images, infographics, or even augmented reality to give your customers a virtual “try-before-you-buy” experience.
• A product/service story: Give your product or service a narrative. Is it sourced sustainably? Does it support local communities? Let your audience know.
• A spotlight on benefits: Sure, features are important, but benefits sell. Translate product attributes into how they’ll enhance the user’s life.
• Social proof: Add user testimonials, reviews, or ratings to foster trust and credibility.

Think about injecting some fun into your email—a quirky quiz, a 360-degree product spin, or a quick “how-to” video. It keeps things lively and helps your customers get to know your product better.

Next, let’s make sure they know what to do next. Whether it’s a big, bold “Buy Now”, “Learn More”, or “Book a Demo” button, it’s your guiding light for customers to follow.

And here’s a personal touch—recommend products that go great with their previous buys or interests.

Here is a list of web pages that have product/service showcase email templates:

• Free Product Showcase Email Templates (PosterMyWall)
• Product Showcase Newsletter Template (Visme)
• Product Email Template Images (Freepik)
• Promotional Email Template (LiveAgent)
• 1280+ Free HTML Professional Email Templates (BEE)

Free Template Downloads: Product/Service Showcase

Brand Story and Values Email Templates

These templates provide an opportunity to authentically connect with new subscribers or customers by sharing the story behind your brand and the values that drive your company.

A brand story email allows you to convey the narrative of your brand, showcasing its evolution, mission, and vision. 

Brand story and values email templates bring numerous benefits to digital marketing and digital marketers:

• Brand differentiation: In today’s competitive market, having a unique and compelling brand story can set your company apart from competitors. 
• Customer engagement and loyalty: These emails foster a deeper connection with your audience. By humanizing your brand and showcasing the values that guide your actions, you build an emotional bond with customers, leading to greater engagement and loyalty.
• Brand advocacy: When customers resonate with your brand’s story and values, they’re more likely to become brand advocates. This means they’ll not only buy from you but also recommend your brand to others, enhancing your brand’s reach and credibility.
• Enhanced customer segmentation: By sharing your brand’s story and values, you attract like-minded individuals. This means you can segment your audience based on the values they resonate with, enabling more targeted and effective marketing strategies.
• Trust and transparency: Sharing your brand’s journey and core values can increase trust and transparency, which are critical in today’s market where consumers increasingly value authenticity and social responsibility.

A brand story and values email typically includes:

• Subject line: This needs to be intriguing and compelling, piquing the recipient’s interest and prompting them to open the email.
• Personalized greeting: Address the recipient by their name to make the email feel more personal and engaging.
• Brand story: Share your brand’s unique journey, including its origins, its mission, and the challenges it has overcome. This helps to humanize your brand and evoke emotions that can strengthen the connection between your brand and the customer.
• Brand values: Clearly articulate the core values that guide your brand’s decisions and actions. This may include your commitments to sustainability, social responsibility, ethical practices, customer satisfaction, or any other values that are central to your brand.
• Visuals: Include images or videos that illustrate your brand story or highlight your commitment to your values. Visuals can make your email more engaging and memorable.

Always ensure to include a call to action, your contact information, and links to your social media profiles at the end of the email.

This not only facilitates easier communication but also invites recipients to explore and engage more with your brand across different platforms.

Below is an image of a brand story and values email.

Here is a list of web pages that have brand story and values email templates:

• 20 About Us Page Examples With Templates (2023) (Shopify)
• 1350+ free HTML email templates (Stripo)
• Company Overview (BEE)
• Company Profile Infographic Template (Visme)
• Branding & email marketing: How to share your brand values via email (Mailjet)

Free Template Downloads: Brand Story and Values

Personalized Recommendations Email Templates 

These templates enable marketers to deliver tailored suggestions and recommendations based on the individual preferences and behavior of each recipient.

They’re an excellent tool for digital marketers, bringing several benefits to the digital marketing landscape:

• Increased conversion rates: By sending personalized recommendations, you’re providing customers with products or services that they’re likely to be interested in, which can directly lead to increased sales conversions.
• Enhanced customer loyalty: When customers receive personalized attention, they feel valued and understood, leading to a stronger emotional connection with the brand, and subsequently, increased customer loyalty and retention.
• Data gathering: These emails also provide an opportunity to gather more data about your customers.
  OnDigitalMarketing recommends tracking which emails customers engage with, so you can continually refine your understanding of their preferences and improve the accuracy of future recommendations.
• Automated upselling and cross-selling: Personalized recommendation emails can be a great way to introduce customers to products or services they might not have considered.
  They effectively automate upselling, which encourages the purchase of a higher-end product than the one in question, or cross-selling, which suggests related or complementary products.
  For example, if a customer has recently bought a new DSLR camera from your online store, an email with personalized recommendations might suggest additional items like a camera bag, lens cleaning kit, or a tripod.
  This not only enhances the customer’s shopping experience but also increases the average order value for the business.

The more relevant and helpful your recommendations are, the more positive the impact on your digital marketing efforts.

Here is an image of a personalized recommendation email.

Here is a list of web pages that have personalized recommendations email templates:

• Free Product Recommendation Email Template (Mailmodo)
• 6 Product Recommendation Examples You Can Use to Boost Order Values (with Templates) (ConvertFlow)
• 18 Best Personalized Email Templates for High Reply Rates (Klenty Blog)
• 9 Best Ways to Write Personalized Cold Emails (SalesBlink)
• 20 email personalization templates (examples from great brands) (Convertcart)

Free Template Downloads: Order Confirmation & Thank You

Community Engagement Email Templates

Community engagement emails are predesigned email formats that are aimed at fostering a strong relationship between an organization and its community or user base.

The scope of these templates can vary widely, covering areas like customer onboarding, product updates, feedback solicitations, event announcements, community highlights, and more.

Here’s how community engagement templates advance digital marketing efforts:

• Boosting engagement: Compelling community engagement emails prompt recipients to take desired actions like clicking on a link, registering for an event, or making a purchase. This increased engagement drives the overall success of marketing campaigns.
• Improving customer retention: Personal, regular, and meaningful communication strengthens the relationship between a brand and its community, increasing customer loyalty and retention.
• Promoting consistent branding: By ensuring consistency in all email communications, these templates help reinforce the brand image and message, making it more recognizable and memorable to consumers.

A compelling community engagement email template includes:

• An innovative subject line: Start with a catchy subject line to draw attention like, “You’re the Star Tonight . Don’t Miss Our Community Highlights Event.”
• Logo and branding: Brand visuals at the top give the familiar feel of the organization. So, the logo goes up there to create that instant connection.
• A Greeting: A friendly greeting to set the tone, like, “Hope you’re having a great day.”
• Personalization elements: Make it feel like a personal invitation. “Hello, . Loved your insightful post in our discussion forum last week. Because of contributions like yours, we’ve planned something exciting….”
• Email content: This is the heart of the email. Let’s say something like, ‘“We’re celebrating the amazing folks in our community—and that includes YOU. Join us for a virtual get-together where we’ll highlight some of our community superstars’ achievements and have a blast together.

The image below showcases a vibrant and interactive online community, with users engaging in discussions, sharing ideas, and building connections, representing the essence of community engagement email templates.

Here is a list of web pages that have community engagement email templates:

• 28 Awesome Email Outreach Templates That Are Yours To Steal (Moving Traffic Media)
• 3 Email Templates to Help You Re-Engage Inactive Community Members (Hivebrite)
• Invitation Email Templates (LiveAgent)
• 17 Welcome Email Templates to Engage New Subscribers (Flodesk)
• Online Community Resources: Email Templates and Guidelines (socialprotection.org)

Free Template Downloads: Community Engagement

Educational Content or Tutorials Email Templates

Educational content or tutorial email templates serve a wide range of purposes, ultimately helping to engage and retain subscribers, drive conversions, and establish a brand as a thought leader or expert in its industry. Here’s how:

• Engagement and brand awareness: Educational content helps to keep your audience engaged.
  Instead of only sending promotional emails, providing content that teaches your subscribers something useful can make your brand more memorable, keeping your brand top of mind.
• Positioning as industry experts: Sharing educational content helps establish your brand as a subject matter expert or thought leader. If your tutorials are high-quality and informative, subscribers will start viewing your brand as an authority in your field.
  This is what we strive to achieve with educational marketing content at OnDigitalMarketing.
• Building trust: Tutorial or educational content helps in building trust among your subscribers.
  If they find your content helpful, they’re more likely to trust your brand and consider your products or services in the future.
• Driving conversions: Tutorials can also serve as a soft sell. By showing potential customers how to use your product or how it can solve their problem, you’re demonstrating its value. This can lead to increased conversions.
  Here’s an example to illustrate: A SaaS company can send a series of tutorial emails to new users demonstrating how to use different features of their software.
  Each email can focus on a specific feature, helping the user get the most out of the product. This not only helps users but also increases the chance of them continuing to use the software.
• Personalization and segmentation: Educational content can be tailored based on different segments of your subscriber list. This can lead to more personalized and relevant content, which can improve engagement and conversion rates.

These templates usually contain the following elements:

• Subject line: For instance, “Master Excel in 5 Easy Steps” immediately conveys the value and content of the email.
• Personalized greeting: Starting the email with “Hi, ,” makes the email feel more personal and engaging.
• Introduction: A line like “Have you ever felt overwhelmed by Excel? Here’s a simple guide to help you master it,” sets the stage.
• Educational content/tutorial: Here, you’d break down the tutorial into five easy steps, each one clearly explained.
• CTA (Call to Action): End with a clear action for the reader, such as “Ready to try these tips in Excel? Click here to start your practice worksheet.”

Including relevant images or short clips makes your email engaging and easier to understand. “Check out the attached infographic for a visual guide through the steps,” or “Watch this quick tutorial video to see the steps in action.”

Next, further the reader’s engagement by encouraging them to delve deeper. This can be achieved by including links to additional resources. Something like, “For more advanced Excel tricks, visit our blog.”

Ensure that your subscribers feel supported. Offering help or additional information builds trust. Say, “If you’re having trouble or have any questions, feel free to reply to this email or contact our support team.”

Lastly, maintain transparency and respect for your subscribers by including an unsubscribe link, as required by email marketing laws. Subtly place it at the end of the email, “If you wish to stop receiving these emails, click here to unsubscribe.”

This way, you maintain a cohesive flow while ensuring all critical points are included.

Here is a list of web pages that have educational content or tutorials email templates:

• New blog post email templates (LiveAgent)
• 8 Informative Blog & Media Email Newsletter Templates For Your Readers (Moosend)
• Publications & Blog Email Templates (Stripo)
• Tutorial Email Templates (BEE)
• Education Website Templates (Wix.com)
• Email Templates for Webinar (Unlayer)
• Webinar Email Templates

Free Template Downloads: Educational Content or Tutorials

Subscription Preferences or Account Customization Email Templates

Subscription preferences or account customization email templates provide marketers with a way to empower subscribers or customers to personalize their experience with your brand. 

These templates enable recipients to customize their account settings, subscription preferences, or communication frequency according to their preferences.

OnDigitalMarketing believes they a pivotal role in digital marketing for several reasons:

• Personalized experience: By enabling customers to set their preferences, marketers can offer a more personalized experience. This can increase engagement as customers are more likely to interact with content that aligns with their interests and needs.
• Improving email deliverability: When subscribers can customize their email preferences, they are less likely to unsubscribe or mark the emails as spam, both of which can negatively impact email deliverability rates.
• Optimized engagement: When customers specify their preferences, they often set the frequency of communication. This reduces the risk of over-communicating and annoying customers and increases the chances of interaction with emails.
• Customer retention: These emails reinforce the power customers have over their subscriptions. This level of control and personalized experience can lead to higher customer satisfaction and retention.

Subscription preferences or account customization email templates typically include:

• Customizable preferences: Provide options for subscribers to customize various preferences such as content type, interests, communication frequency, etc.
• Clear instructions: The emails include clear and easy-to-follow instructions on how to modify their preferences.
• CTA: A strong call-to-action (CTA) is important. This might be a button or link that directs the subscriber to their account page or preference center.
• Reason to customize: A brief explanation of why recipients need to customize their account and how it benefits them can increase their motivation to do so.

Here’s an example:

Here is a list of web pages that have subscription preferences or account customization email templates:

• Email preference update (Ortto)
• Email Preference Center: Let subscribers control their experience (MailerLite)
• Email Preference Center Tips: How to Keep Every Subscriber Happy (Litmus)
• 28 Quick Tips for Customizing Your Email Preference Center (HubSpot)
• 30 customer service email templates and best practices for contacting customers (Zendesk)

Free Template Downloads: Subscription Preferences or Account Customization

Feedback and Support Channels Email Templates

Feedback and support channels email templates provide marketers with a valuable means of encouraging customer feedback, addressing inquiries, and establishing a seamless support system. 

They’re crucial in digital marketing due to several reasons:

• Improving products or services: By encouraging feedback, these templates allow businesses to gain valuable insights about what’s working and what’s not in their products or services. This feedback can lead to improvements and innovations.
• Customer engagement and retention: By providing multiple avenues for support, businesses show they value their customers, which can improve customer satisfaction and loyalty.
• Building trust: These templates allow businesses to show they’re responsive to customer needs and concerns. This responsiveness can build trust and enhance the overall customer relationship.
• Identifying advocates: Satisfied customers who are eager to provide positive feedback can potentially become brand advocates.

Feedback and support channels email templates typically include:

• Subject line: Concise and relevant to the customer’s specific issue or type of support. For example, “Response to Your Query About Product XYZ.”
• Personalized greeting: Make use of the customer’s name to add a personal touch.
• Acknowledgment of the Issue or feedback: Summarize the customer’s concern and empathize with their situation. For instance, “We understand your concern regarding the performance issue with Product XYZ.”
• Information or solution provided: Detail the solution or the steps being taken to address the issue like, “Our technical team has identified the problem, and they recommend performing a software update for Product XYZ.”
• Appreciation: Express gratitude to the customer for their feedback or for bringing the issue to the company’s attention. Here’s an example: “We truly appreciate your patience and understanding in this matter.”

Following these crucial points, it’s essential to provide additional support channels to the customer. These might include phone support, live chat, community forums, or any other medium your company uses to offer assistance.

Make sure to clearly outline these options so the customer knows where else they can turn for help if needed.

Closing the email professionally and politely is also of great importance. Your closing remarks might include well wishes, followed by your name, your position, and the company’s contact information. 

If there’s a need to share any additional documents, guides, or links with the customer, ensure to attach these to the email. Providing all necessary resources helps to address the customer’s needs as effectively as possible, increasing their overall satisfaction with your customer service.

Here is a list of web pages that have feedback and support channels email templates:

• 62 Customer service email templates to level up your support (Touchpoint)
• Customer Feedback Response Email Templates (No fees) (LiveAgent)
• Feedback Email Templates (LiveAgent)
• 15 Customer Service Email Templates and Tips (TechTarget)
• How to write a customer feedback email with sample email flow and templates (Flowrite)
• 7 Feedback Email Template Examples (SurveySparrow)

Free Template Downloads: Feedback and Support Channels

Elevating Your Welcome Email Strategy

And there you have it, folks. A treasure chest full of creative welcome series templates, poised to transform your strategy from “run-of-the-mill” to “spectacular” these templates aren’t just about jazzing up your inbox. 

These welcome strategies are your first chance to impress, captivate your new subscribers, and set the tone for your future communication. 

They also lead to higher engagement rates, which can translate into increased brand loyalty, customer retention, and, ultimately, growth in sales and revenue.

So, equip yourself with these innovative templates and let your welcome emails be the beginning of a successful marketing journey.Need more exclusive tips to propel your marketing efforts? We have tons of those in our OnDigitalMarketing newsletter. Subscribe now.