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Rekindle and Recover: Effective Unconventional Re-engagement Email Templates

Rekindle And Recover: Unconventional Re-Engagement Email Templates That Work

by | Sep 17, 2023 | Blog, Email Marketing, Templates

Nostalgia is a file that removes the rough edges from the good old days.”

Doug Larson

The good old days. When your customer was actively engaged with your product and service. 

They were there for every sale, product launch, or event, cheering you on and turning out their pockets to support your business.

However, for one reason or another, that connection was lost. 

The good news? 

There’s a way to smooth out the rough or negative aspects of past experiences and evoke the positive emotions and memories associated with the good old days.

It’s as easy as filling out re-engagement email templates featuring customer testimonials, exclusive offers, or requesting feedback from disengaged customers to improve their experience with your brand. 

Today, we’re going to focus on these templates to help remove the rough edges of disengagement and reignite customers’ interest and enthusiasm. We’ll also go into:

  • How to leverage exclusive offer or discount email templates to entice disengaged customers and drive conversions.
  • The power of personalized recommendation email templates in creating a tailored experience that resonates with customers.
  • A guide for designing a social proof or testimonial email template that’ll knock the socks off your unengaged customers.

Let’s delve into the world of effective templates designed to revive interest and boost conversions.

Social Proof or Testimonials Email Templates

At some point or another, you wanted to purchase something and decided to research the best product or service to get your money’s worth.

While perusing through the features and benefits of each company certainly helped your research, that’s probably not what helped you make the buying decision. 

The testimonials were.

Chances are you came across a comment by someone like you who used the product to solve a specific problem that resonates with you. 

You probably thought, “Hey, if they loved it enough to come and talk about it here, it must be awesome.” 

Testimonials are one of the most powerful resources for your brand because they have the power to influence potential customers’ purchasing decisions. 

By sharing experiences and success stories of satisfied customers, you’re able to highlight the benefits and value of your offering from people who experience the same problems as your prospects. 

Social proof or testimonial email templates provide a platform to present these stories effectively, influencing recipients to take action and make a purchase.

When retargeting disengaged customers, adding testimonials as social proof builds trust and credibility with recipients who are on the fence about your offering. 

Positive feedback from real customers can help alleviate doubts, boost confidence, and increase the likelihood of conversion.

The structure of a social proof or testimonial email template is crucial for your outreach efforts. Let’s take a look at a few elements that will require your consideration:

  • Personalized greeting: Start the email with a personalized greeting to address the recipient by name.
    Avoid generic-sounding salutations, such as “Dear [Customer name],” and aim to add a personal touch to show that the message is tailored to them. 
    For instance, you might instead address them as “Howdy, [First name]” for a quirky and fun greeting.
  • Opening statement: Begin with a brief opening statement to grab the recipient’s attention and set the context for the email.
    Talk about how you appreciate everyone who has ever purchased your products and how you’re always happy to hear from them so that you can share the love with others.
  • Testimonial excerpts or summaries: Include two to three testimonials from satisfied customers that align with your key value proposition. It’s always better to have them sing your praise than doing it yourself.
    Choose testimonials that talk about the specific benefits of using your products to give the disengaged customer a taste of what they’re missing out on.

Here we have an image of a natural-sounding social proof or testimonial email template that features testimonials with informal, funny, and engaging language that simply can’t be faked.

The email puts the spotlight on the product by framing them in the words of the customer.

Moo's customer testimonial email example

Here is a list of web pages that have social proof or testimonials email templates:

Free Template Downloads: Social Proof or Testimonials

Need inspiration to help get you started? Download a free template and customize for your online store. Add your own style, product images, discounts, offers and signature style.

Download now in Google Doc, Microsoft Word, Rich Text Format, PDF and Plain text formats.

Google Doc template iconMicrosoft Word template iconRich Text Format template iconPDF document template iconPlain Text template icon

OnDigitalMarketing has a curation of case studies that can serve as valuable examples of successful re-engagement campaigns implemented by other businesses. 

By studying these case studies, you stand to gain inspiration and learn from their strategies, tactics, and approaches to incorporate into your own social proof or testimonials email templates.

Personalized Recommendation Email Templates

Honestly, there’s no excuse for any company not to send out personalized emails, especially in this AI age.

It’s as easy as using recommendation algorithms and machine learning techniques to analyze the collected customer data and generate personalized recommendations.

These algorithms consider factors such as purchase history, product affinity, browsing patterns, and similarities to other customers with similar profiles. 

Here are a few examples of software your company can leverage to acquire this information:

The personalized data accrued from these recommendations can be applied to personalized recommendation email templates for customer reactivation campaigns.

As we discussed in the previous template, one of the reasons why some customers fall off with brands is due to a lack of engagement and communication. 

While this might be the case, sometimes the issue runs deeper than that. The customers may feel as if the emails your brand sends them are too generic or generalized.

Personalized recommendation templates leverage data-driven insights and customer behavior analysis to deliver tailored product or content recommendations that show your customer you know them intimately and are always keeping them in mind. 

By understanding each customer’s preferences and past interactions with your brand, you’re able to curate a personalized experience that resonates with them.

Now, let’s take a look at the contents of a personalized email template and some actionable tips you can use to improve your own:

  • Product images: Humans are visual creatures, and try as they might when they see something that looks good, they must stop and admire it.
    Visually appealing product images can help customers visualize the product and see how it might fit into their lives.
    When choosing product images for your personalized recommendation emails, make sure they’re high quality and relevant to the recipient’s interests.
  • Descriptions: Product descriptions are supposed to provide customers with more information about the product, such as its features, benefits, and how it can be used.
    When writing them, ensure they’re clear, concise, and persuasive. Use keywords that are relevant to the customer’s interests, and highlight the personalized benefits of the products you’re recommending.
  • Prices: Transparency when it comes to prices is crucial when winning back disengaged customers.
    Make sure the prices are accurate and easy to understand and avoid spring extra changes on them without warning.
    You may also want to consider offering discounts or promotions to further entice disengaged customers.

Here is a list of web pages that have personalized recommendation email templates:

Free Template Downloads: Personalized Recommendation

Need inspiration to help get you started? Download a free template and customize for your online store. Add your own style, product images, discounts, offers and signature style.

Download now in Google Doc, Microsoft Word, Rich Text Format, PDF and Plain text formats.

Google Doc template iconMicrosoft Word template iconRich Text Format template iconPDF document template iconPlain Text template icon

OnDigitalMarketing follows one golden rule above all others: Know thy user. 

Our digital marketing textbook and worksheets are built on the foundation of design thinking, which makes the customer the focal point of all your email campaigns.

By understanding your users’ needs, preferences, and behaviors, you will maximize the effectiveness of personalized recommendation templates to create content that truly resonates with them. 

This user-centric approach increases the likelihood of customer reactivation and renewed interest in your brand offerings.

Exclusive Offer or Discount Email Templates

There’s a reason why customers buy your product or service. It solves a pain point they have in a way that only your product can.

That kind of history means something, and there are a few reasons why customers may stop purchasing from your brand. Some of these reasons may include:

  • High prices or a lack of perceived value
  • Availability of better alternatives or competition
  • Lack of product or service updates or innovation
  • Changes in personal circumstances or needs
  • Lack of communication or engagement from your brand

Fear not, this is not the end-all be all. There’s an effective way to re-engage disengaged customers: leveraging exclusive offer or discount email templates.

These templates provide an enticing incentive for customers to reconnect with your brand and take action.

For example, as the marketer for a skincare brand, you’ll want to start by segmenting your customer database to identify the disengaged customers.

Look for customers who haven’t been opening and engaging with your emails for more than three months and add them to targeted lists for the re-engagement campaign.

Next, using the templates as a guide, craft personalized emails for this segment, emphasizing the exclusive offer and discount on the customer’s favorite products or past purchases. 

Ensure that you design the emails in a way that captures the customers’ attention and reminds them of the positive experiences they had with the brand in the past.

For example, instead of using plain product images, consider having before and after pictures of models who used your products making funny faces.

The description must showcase the skincare brand’s latest products, emphasizing the improvements they’ve made to better meet their customers’ skincare needs. 

If possible, explain how their formulas have been enhanced with natural ingredients, backed by scientific research, and cruelty-free practices. 

Additionally, emphasize the positive feedback and testimonials from other satisfied customers to clear out any lingering doubts.

To sweeten the deal, offer an exclusive discount of 30% on the customers’ next purchase. 

Everyone loves a good deal, and this offer demonstrates that you value your customer and are willing to reward them for trusting your brand with their business.

As a result, you stand to gain the following benefits:

  • Reengaging dormant or disengaged customers: An exclusive offer or discount can serve as a powerful tool to reengage customers who have become inactive or lapsed.
    By providing an attractive incentive, such as the 30% discount, you’re able to reignite their interest and motivate them to make a purchase or take action.
  • Improved customer retention: Offering exclusive discounts to existing customers can help strengthen their loyalty and encourage repeat purchases.
    Phrasing and designing the email in a personalized manner makes your customers feel valued and appreciated, enhancing the customer experience and fostering long-term relationships with your audience.
  • Increased conversion rates: Exclusive offers or discounts create a sense of urgency and incentivize customers to make a purchase.
    Using urgency-based language, such as “This offer is available for 48 hours” or “Few items remaining in stock,” can lead to higher conversion rates as customers are more likely to take advantage of the limited-time offer

If you look at the following image, you’ll see how it showcases a visually appealing email template with vibrant colors and clear call-to-action buttons.

The discount is clearly displayed and urgency is leveraged to motivate the customers to take action and aid engagement rekindling efforts.

Topshop exclusive email offer

Here is a list of web pages that have exclusive offer or discount email templates:

Free Template Downloads: Exclusive Offer or Discount

Need inspiration to help get you started? Download a free template and customize for your online store. Add your own style, product images, discounts, offers and signature style.

Download now in Google Doc, Microsoft Word, Rich Text Format, PDF and Plain text formats.

Google Doc template iconMicrosoft Word template iconRich Text Format template iconPDF document template iconPlain Text template icon

OnDigitalMarketing’s College Textbook offers tips and best practices on how to identify complementary products, create enticing offers, and effectively communicate these offers through email.

Additionally, we provide guidance on designing visually appealing and engaging emails that effectively showcase your products in a flattering light and drive conversions.

Reactivation Incentives Email Templates

Have you ever forgotten a beloved old song?

There wasn’t any particular reason for it, but you simply couldn’t recall its existence.

Now, imagine one day you hear that very song playing on your drive to work, and suddenly, a deep feeling of nostalgia washes over you. 

You turn the volume to full blast and enjoy your commute to the office. Your spirits soar, and you become super productive throughout the day. 

Just like how rediscovering an old song evokes nostalgia and joy, reactivation incentives email templates aim to reignite that same feeling of excitement and engagement in users or customers who have become inactive.

Life can get busy, and sometimes, customers who were once loyal to a brand patron may forget about a particular product or service if they haven’t interacted with it for some time, even without any specific reason for their disengagement.

For the disengaged customer, the reactivation incentives email is like hearing an old song they once loved. 

It evokes nostalgia and reminds them of the value and positive experiences they had with the product or service in the past.

To maximize the impact of a reactivation incentives email template, consider the following key considerations:

  • Reminder of inactivity: In an understanding and non-judgemental tone, gently remind the reader that they haven’t been active for a while.
    Use phrases like “We miss you” or “Dear old friend” to convey a genuine desire for their return.
  • Value proposition: Remind recipients of how much they enjoyed and loved a product and service they bought in the past.
    Utilize breezy language with future pacing to help customers envision their lives with your product, emphasizing the benefits it brings.
  • Nostalgic or positive tone: Set the scene of a warm and inviting atmosphere through language that stirs positive emotions and nostalgia.
    For instance, “Remember the Good Times? Let’s make more together.” evokes optimism and enthusiasm, similar to the feeling of rediscovering an old song that brings joy and happiness.

Remember, reactivation incentive email templates offer more than just a fun read. As a marketer, they provide you with the following benefits:

  • Brand reinforcement: Reminding customers of the value of your product or service strengthens your brand’s image and keeps it fresh in customers’ minds.
  • Increased customer lifetime value: Reactivating customers extends their lifecycle with your brand, leading to higher customer lifetime value and potential for repeat business.
  • Reduced churn: Reactivation incentives can prevent customers from churning, reducing customer resistance and maintaining a healthy customer base.

Listed below are web pages with more in-depth information on reactivation incentives email templates:

Free Template Downloads: Reactivation Incentives

Need inspiration to help get you started? Download a free template and customize for your online store. Add your own style, product images, discounts, offers and signature style.

Download now in Google Doc, Microsoft Word, Rich Text Format, PDF and Plain text formats.

Google Doc template iconMicrosoft Word template iconRich Text Format template iconPDF document template iconPlain Text template icon

Catch-Up or Highlight Reel Email Templates

Catch-Up or highlight reel email templates are messages that provide a summary or compilation of important updates, events, or content that the recipient may have missed during a specific period of inactivity. 

The overarching goal of these emails is to keep recipients informed and engaged by highlighting key information, product updates, promotions, or notable achievements that occurred while they were inactive.

Let’s imagine a scenario where you’re the email marketer for “Tech Today” a tech news and updates company that regularly sends out a weekly newsletter to its subscribers. 

The newsletter covers the latest technology news, product releases, industry insights, and helpful tech tips. 

However, you notice a decline in your open rates and engagement metrics for your weekly newsletters over the last few months. 

Some subscribers have become inactive and haven’t opened or engaged with the newsletter for the past three months.

In a bid to rekindle the interest of the inactive subscribers and encourage them to get back in the loop with all the latest tech updates, you use a catch-up or highlight reel email with the following element:

  • Subject line: Since recipients haven’t been opening emails, your subject line needs to be a show-stopper. You want it to evoke curiosity and excitement to encourage them to open the email.
    Test a few subject lines on a select number of segments of your email list and send the best performer to the rest of your subscribers.
  • Recap section: This section needs to be ripe with appealing visuals, fascinating facts, and bizarre stories that have happened in the tech world.
    Use fun and curiosity-spiking headlines to introduce each story, a short summary of the story’s content, and appealing visuals to tie it all together.
    The visual and textual teasers pique the interest of recipients encouraging them to click through to the full content.
  • Link to full content: The CTA buttons help sell the story just as much as the visuals and the text.
    Providing readers with a link to full content allows them to delve deeper into the topics they find interesting, satisfying their curiosity and giving them the opportunity to access the content that resonates with them.
    For instance, for more detailed reviews and comparisons of the latest tech gadgets, “Discover More Sleek Gadgets” will work perfectly.

Catch-up or highlight reel email templates are pretty handy when it comes to updating customers about interesting elements happening in your company or industry. 

Moreover, they have proven useful for marketers just like you beyond the inbox in the following ways:

  • Remind of value: Marketers can remind recipients of the value they may have missed during their period of inactivity, rekindling their interest in the brand or product.
  • Drive traffic to website/platform: By providing links to full content, marketers can drive traffic to their website or platform, increasing engagement and interactions.
  • Generate leads: Engaging content in the recap section can pique recipients’ interest, encouraging them to explore further and potentially become leads.

Take a look at the following catch-up or highlight reel email template that features a visually appealing layout, presenting key brand updates, achievements, and product releases to re-engage customers with the value they may have missed.

Prospa highlight reel email example

Here is a list of web pages that have catch-up or highlight reel email templates:

Free Template Downloads: Catch-Up or Highlight Reel

Need inspiration to help get you started? Download a free template and customize for your online store. Add your own style, product images, discounts, offers and signature style.

Download now in Google Doc, Microsoft Word, Rich Text Format, PDF and Plain text formats.

Google Doc template iconMicrosoft Word template iconRich Text Format template iconPDF document template iconPlain Text template icon

Survey or Feedback Request Email Templates

What better way is there to get information on how to treat your customers than straight from the horse’s mouth?

One efficient way to request customer input on how to improve your product or service offering is through a survey or feedback request email template.

Survey or feedback request email templates are pre-designed messages businesses use to solicit feedback, opinions, or insights from their customers, clients, or users. 

These emails typically include a link to an online survey or feedback form, allowing recipients to share their thoughts on various aspects of the business, products, services, or customer experience.

On top of the normal components of an email, such as an engaging subject line, a clear CTA, and personalization, it’s crucial that you also include the following key elements:

  • Anonymity and data privacy assurance: Trust must be earned. Assuring your recipients that all the information they provide will remain anonymous creates a sense of trust and comfort for them.
    For example, simply stating, “Your opinion matters – Your responses are anonymous and confidential.” makes it more likely that your recipients will take your survey.
    It’s plausible for people to provide honest and candid feedback when they know their responses won’t be traced back to them personally.
  • Brief survey overview: By providing a brief overview of how long it’ll take to complete the survey, you’ll set clear expectations for recipients and encourage them to participate without feeling overwhelmed.
    Clearly communicating the estimated time helps recipients plan their participation and reduces the likelihood of drop-offs due to time constraints.
  • Incentive (if applicable): Adding a reward to the mix will spur recipients to take action. An incentive serves as a positive reinforcement that encourages recipients to invest their time in providing valuable feedback.
    Incentives can range from gift cards to discounts, free trials, or exclusive access to certain content, depending on the business’s resources and target audience.
    For example, a business might offer, “Complete the survey and get a chance to win a $15 gift card!”

Your business stands to gain the following benefits by utilizing a survey or feedback request email template:

  • Improved product/service development: Feedback collected from surveys helps businesses identify areas for improvement in their products or services, leading to better offerings.
  • Increased customer engagement: Sending feedback requests shows customers that their opinions are valued, increasing engagement and loyalty.
  • Identifying advocates: Positive feedback can help identify satisfied customers who may become brand advocates.
  • Benchmarking: Surveys allow businesses to compare performance against industry standards and competitors.

Notice how the template below uses appealing visuals and warm and inviting language to motivate the recipient to take the survey. Take note of the incentive they provide to motivate the customer to participate.

SaaS feedback request email example

Listed below, is a list of web pages that have survey or feedback request email templates:

Free Template Downloads: Survey or Feedback Request

Need inspiration to help get you started? Download a free template and customize for your online store. Add your own style, product images, discounts, offers and signature style.

Download now in Google Doc, Microsoft Word, Rich Text Format, PDF and Plain text formats.

Google Doc template iconMicrosoft Word template iconRich Text Format template iconPDF document template iconPlain Text template icon

Reminder of Benefits Email Templates 

After a customer has interacted with your brand for a while, they might benefit from a reminder of the value they receive from their association with your company or organization. 

As a result, you’ll be able to encourage recipients to take advantage of benefits they might not have utilized fully. 

Reminder of benefits email templates are messages sent by businesses or organizations to their customers, clients, or subscribers to remind them of the value and benefits they can gain from their products, services, or membership. 

These emails aim to re-engage recipients by highlighting key features, advantages, or exclusive offers that they may have overlooked or forgotten.

Be sure to include the following key considerations to ensure you get the most out of these email templates:

  • Reminder of key benefits: Since this is the main aim of this email, it’s necessary that you get your recipients excited about the main benefits and features that they used to enjoy.
    For example, using a subject line like, “Your Exclusive Benefits: Unlock Premium Features, Priority Support & More.” serves as a gentle nudge to remind them of what they have access to.
    Additionally, it prompts them to explore these benefits further, fostering a positive customer experience and promoting loyalty.
  • Use of bullet points: Bullet points are essential because they make the benefits easily scannable and digestible. Your customers are able to grasp the main advantages they stand to gain clearly and efficiently.
    Bullet points allow recipients to quickly skim through the key benefits without being overwhelmed by dense paragraphs.
    Formatting your benefits in this manner enhances readability and increases the chances of recipients absorbing the information, leading to higher engagement and action.
  • FOMO (Fear of Missing Out) element: Top all of this off by creating a sense of urgency and excitement through FOMO. 
    The FOMO element is a powerful psychological motivator that emphasizes time-sensitive promotions or limited-time benefits and urges recipients to act quickly to avoid missing out on exclusive deals.
    This sense of urgency increases the chances of immediate engagement, conversion, and re-engagement, making it a crucial element in reminder of benefits email templates.

As a marketer, utilizing these templates will afford you the following benefits:

  • Upselling and cross-selling opportunities: These emails provide you with an opportunity to upsell or cross-sell additional products, services, or premium features, increasing your revenue potential.
  • Better customer retention: Regularly reminding your customers of the benefits they receive can help retain their interest and keep them coming back for more.
  • Cost-effective marketing: Sending reminder of benefits emails to your existing customers is a cost-effective strategy compared to acquiring new customers.
  • Timely communication: Using reminder of benefits email templates allows marketers to communicate with customers at strategic times, such as when memberships are up for renewal or limited-time offers are available.

Below, we have an image that showcases a reminder of benefits email template designed to reinforce the value proposition of a product or service and address customer objections, enticing them to re-engage.

Apple TV+ email reminder example

Listed below are various reminder of benefits email templates that will help you boost your revenue and increase conversions:

Free Template Downloads: Reminder of Benefits

Need inspiration to help get you started? Download a free template and customize for your online store. Add your own style, product images, discounts, offers and signature style.

Download now in Google Doc, Microsoft Word, Rich Text Format, PDF and Plain text formats.

Google Doc template iconMicrosoft Word template iconRich Text Format template iconPDF document template iconPlain Text template icon

Event Invitations Email Templates

Think back to the last time you received a personalized invitation to an event. Did it make you feel all warm and fuzzy inside?

It may have been for a wedding, birthday, or graduation party, and the fact that someone wanted you to be there for a special day in their life meant a lot to you.

In the same way, event invitations email templates can be utilized by brands and organizations to make their customers feel special by sending them personalized and well-written emails requesting they attend an event.

These emails are sent to inform potential attendees about the event’s details, such as date, time, location, agenda, and any special instructions or RSVP requirements.

Event invitation email templates are commonly used for various types of events, including:

  • Business conferences
  • Seminars
  • Webinars
  • Product launches
  • Workshops

They’re an efficient way to communicate event information to a large audience while maintaining a professional and organized approach. 

However, they need to observe the following key elements in order to stand out in your recipient’s inbox:

  • Event highlights: For this section, lead with the most exciting things that’ll happen at the event. If there’s a special keynote speaker, musician, or industry leader coming to the event, inform the recipients.
    By highlighting these key features and exciting elements, you’ll pique their interest and make them enthusiastic about attending the event.
    Giving recipients a glimpse of what they can expect builds anticipation and curiosity, leading to a higher RSVP rate and overall event attendance.
  • RSVP and registration information: After getting them hyped up about who’s coming to the event, encourage recipients to sign up for the event by creating a sense of urgency, stating that there are only a few spaces available.
    Provide clear instructions on how to RSVP or register to encourage event attendance and manage logistics effectively.
    Ensure that the process is straightforward and smooth so the organizer doesn’t have a hard time planning the event.
  • Add-to-calendar option: To ensure that the recipient remembers to attend the event, include an “Add-to-calendar” button. This option is a valuable feature that helps recipients keep track of the event date, time, and location.
    It increases the likelihood of attendance and minimizes the risk of potential attendees forgetting the event or missing important details. 
    Additionally, it demonstrates a commitment to a seamless user experience and shows consideration for the recipients’ busy schedules.

As exciting as all of the above sounds, it’s just the tip of the iceberg. There are even more benefits you stand to gain from utilizing event invitations email templates, including:

  • Targeted audience engagement: Event invitations allow you to target specific segments of your audience who are likely to be interested in the event, resulting in more relevant and engaged recipients.
  • Automated reminders: Event invitations can be followed up with automated reminders to increase response rates and remind recipients of the event date.
  • Measure event success: Tracking email engagement and event attendance can help measure the success of the event and the effectiveness of the invitation strategy.

In the image below, you’ll find an event invitations email template that’s designed to captivate the recipients’ attention and entice them to attend upcoming events, fostering engagement, and participation.

event invitation email template

Here is a list of web pages that have event invitations email templates:

Free Template Downloads: Event Invitations

Need inspiration to help get you started? Download a free template and customize for your online store. Add your own style, product images, discounts, offers and signature style.

Download now in Google Doc, Microsoft Word, Rich Text Format, PDF and Plain text formats.

Google Doc template iconMicrosoft Word template iconRich Text Format template iconPDF document template iconPlain Text template icon

Reactivation with Gamification Email Templates

All work and no play makes Jack a dull boy.”

James Howell 

Emailing is pretty serious business. Most companies correspond with their employees via email, which is why most people perceive them as such.

Now, imagine standing out from the rest of the emails in the inbox by bringing a little play to work. 

Reactivation with gamification email templates are a specific type of email marketing strategy aimed at re-engaging inactive or lapsed customers by incorporating gamification elements. 

Gamification refers to the use of game-like mechanics and design principles to make activities more engaging and enjoyable.

The goal of these email templates is to entice inactive users to return to a website, app, or service by leveraging the inherent fun and motivation that games provide. 

By introducing interactive and playful elements into the reactivation email, marketers hope to capture the recipient’s attention and encourage them to take action.

To elevate and engage your recipients, send them a reactivation with gamification email with the following key elements:

  • Gamification mechanics: Choose a game that aligns with your brand and resonates with your target audience. You might want to consider games, such as spin-to-win wheels, quizzes, scratch-off cards, or interactive puzzles.
    Incorporating elements of play and enjoyment entices users to take action. The promise of a good time adds an element of novelty and surprise, which helps rekindle interest in your brand or service.
  • Prizes and incentives: Offering attractive and relevant rewards gives users a clear reason to take action and engage with your reactivation email. 
    You might want to offer discounts, free trials, or exclusive content to provide tangible benefits to the user, encouraging them to return to your platform and potentially make a purchase.
  • Follow-up strategy: Not all users may convert immediately after engaging with the gamification elements. Sending a follow-up email serves as a reminder and encourages those who haven’t fully converted to take action.
    Send your users a friendly reminder of the gamification opportunity they haven’t fully explored yet, coupled with an additional incentive, which creates a feeling of a limited-time chance to benefit from the offer.

Reactivation with gamification emails presents various benefits for email marketing campaigns including:

  • Fun and positive user experience: Gamified emails create a positive user experience, leaving recipients with a favorable impression of the brand.
  • Word-of-mouth and sharing: Exciting gamification experiences can prompt users to share their interactions with others, leading to potential word-of-mouth marketing.
  • Improved click-through rates (CTR): Interactive elements and attractive incentives motivate users to click on CTAs, increasing the chances of re-engagement.
  • Higher open rates: The novelty of gamification often piques recipients’ curiosity, leading to increased open rates for reactivation emails.

Here is a list of web pages that have reactivation with gamification email templates:

Free Template Downloads: Reactivation with Gamification

Need inspiration to help get you started? Download a free template and customize for your online store. Add your own style, product images, discounts, offers and signature style.

Download now in Google Doc, Microsoft Word, Rich Text Format, PDF and Plain text formats.

Google Doc template iconMicrosoft Word template iconRich Text Format template iconPDF document template iconPlain Text template icon

Unsubscribe Options Email Templates

Although it’s sad to see your subscribers go, it’s necessary to allow them the choice to opt-out of communication with them.

In fact, it’s their right to have that option according to email marketing regulations, such as GDPR in Europe or CAN-SPAM in the United States.

However, instead of making this a bitter exchange, you have the choice to demonstrate respect for your subscriber’s preferences and privacy choices and possibly provide them with more personalized options that they’re comfortable with.

Unsubscribe options email templates provide a strategic approach for marketers to handle customer disengagement in a respectful and customer-centric manner. 

These templates offer clear and easy-to-use unsubscribe options, ensuring that customers have the choice to opt out of communications while still leaving a positive impression of your brand.

An unsubscribe options email template typically includes:

  • Confirmation of subscription status: In the spirit of transparency, state the recipient’s current subscription status upfront to establish trust and demonstrate that you’re aware of who you’re sending emails to.
    Consequently, your customer will see that you respect their time and understand their email preferences. Additionally, it helps set a positive tone and signals that the unsubscribe process will be straightforward and respectful of their choice.
  • Unsubscribe option: Although it seems counterintuitive, having a clear and prominent “Unsubcribe” button empowers your recipients to make their own decision about their email preferences.
    By facilitating a smooth and effortless unsubscribe experience, your company demonstrates a commitment to respecting the recipient’s choices and maintaining a positive brand image.
  • Update preferences option: Customers may choose to unsubscribe from your email list for various reasons, such as receiving too many emails. Instead of unsubscribing entirely, they may be willing to make a compromise. 
    Offering the ability to choose specific types of content helps retain a connection with the recipient while reducing the likelihood of complete disengagement. 
    As a result, you will be able to maintain a positive relationship with your audience and encourage continued engagement on their terms.

As a marketer, you stand to gain the following benefits by implementing the above practices:

  • Respect user preferences: Utilizing an unsubscribe options email template demonstrates respect for users’ choices and empowers them to control their email preferences.
  • Compliance with regulations: Including an unsubscribe option ensures compliance with email marketing regulations, such as GDPR or CAN-SPAM, preventing potential legal issues.
  • Positive user experience: Providing a clear and accessible unsubscribe process creates a positive user experience, even for those opting out, leaving a favorable impression of the brand.
  • Reduce unwanted emails: By facilitating easy unsubscribing, the template helps reduce the likelihood of recipients marking emails as spam, protecting the sender’s domain reputation.

Introducing the unsubscribe options email templates that empower customers with the freedom to manage their email preferences while maintaining a positive brand image and gathering valuable feedback.

Chubbies unsubscribe email example

Let’s take a look at some web pages that have unsubscribe options email templates:

Free Template Downloads: Unsubscribe Options

Need inspiration to help get you started? Download a free template and customize for your online store. Add your own style, product images, discounts, offers and signature style.

Download now in Google Doc, Microsoft Word, Rich Text Format, PDF and Plain text formats.

Google Doc template iconMicrosoft Word template iconRich Text Format template iconPDF document template iconPlain Text template icon

Rekindle that Old Flame With Your Disengaged Customer

Every customer who has ever done business with you believed in your brand values and decided that you were the best fit for their needs.

Even when they disconnect with you for a short amount of time, there’s always room for redemption, especially when you use unorthodox approaches to woo them back into their good graces.

By offering them exclusive discounts, personalizing their emails based on their user data, and giving them a peek at how your products are helping other people, they’re going to be more inclined to reignite that flame with you.

OnDigitalMarketing offers a variety of resources, such as our college textbook, that delve into consumer behavior and psychology. 

As a marketer, leveraging this knowledge will help you understand the underlying reasons for disengagement and tailor your email templates to address those concerns effectively. 

Additionally, you’ll be fully equipped to provide insights into the psychological triggers that drive customers to reengage with brands through case studies and worksheets specifically designed for this purpose.

For more exclusive content, email marketing tips, and the latest marketing trend alerts, join leading marketers in subscribing to our newsletter to gain an email advantage over your competitors.

Jake Cook


I'm a forever curious entrepreneur that works across ecommerce, analytics, and AI. I've been creating and teaching courses on ecommerce, design thinking, and data science at Montana State University and University of Montana since 2007. Most recently, I've been lecturing and assisting with research and case study development for Harvard Business School.


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