Newsletter Best Practices: How to Boost Engagement & Subscribers
Not every customer will become your loyal repeat buyer. Most will become inactive after just one or two purchases and your goal will be to encourage them to return to your website with various strategies including personalization. This is Alaska Airlines’ insightful...
Email Leads: How to Generate & Nurture for Higher Conversions
You’re heading to a meeting with your stakeholders to present the results of last quarter’s email campaign, for which you took the lead. There’s a spring in your step as you approach the boardroom, and a satisfied smile adorns your face as you...
Seasonal Success: Examples of Impactful Special Occasion Email Templates
There’s a familiar thrill that every digital marketer can relate to: the moment when the calendar alert flashes, signaling a new special occasion on the horizon. Each tick-tock is a drumbeat, a rhythm echoing the inevitable march of birthdays,...
Email Pre-headers: The Key to Higher Open Rates
Sherlock has Watson. Mario has Luigi. Peanut butter has jelly. For higher email open rates, you also need a dynamic duo: specifically, snappy subject lines and powerful pre-headers. While much emphasis is placed on subject lines, a well-written pre-header...