On Digital Marketing
web marketing explained.
Full Table of Contents
1) Marketing Foundations of Digital World
2) Research Fundamentals for Online Marketing
3) How to Set a Digital Marketing Strategy
4) How to Run Online and Social Media Campaigns
5) Introduction to Online Analytics
Digital Marketing Explained
Start with our free textbook
To teach integrated online marketing using a framework that puts the user first and builds the technology around their needs.
This website offers free digital marketing education and materials used in undergraduate, graduate, and executive education courses.