New to online marketing and curious what all the hype is around “growth hacking”?
We’ve put together a list of resources and guides to help you get started in growth hacking – or using experiments across SEO, Social, and Paid channels to unlock user acquisition with the power of today’s analytics platforms.
Hype or Hustle?
Explore how relentlessly testing and measuring around the right metrics is critical for producing consistent growth.
Specifically:
1. Growth Hacking definition
2. Customer Adoption Curves
3. What good growth looks like week over week
4. Fundamental Online Laws: Shitty click-thru’s + 1%
5. Sample example for eCommerce, AirBnB, Dropbox
6. Handy tools for SEO, SEM Social + PR
7. Power of Magic Number
8. Analytics: What happened and why?
9. FAQ’s
Explore beyond the buzz of growth hacking to the hustle that produces real results and not just press hype.
Growth Hacking for Startups
This fantastic lecture from YCombinator’s recent open sourced class at Stanford features Facebook’s VP of Growth, Alex Schultz, sharing all sorts of stories on how they grew Facebook in the early days.
Recommended Books
Crossing the Chasm – 3rd Edition
Marketing and Selling Disruptive Products to Mainstream Customers
Geoffrey Moore
A true classic for understanding the nuances of marketing technology products with plenty of real-world examples. Buy on Amazon: Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers
