Since 2012, OnDigitalMarketing.com has helped hundreds of thousands of aspiring digital marketers and entrepreneurs get a hands-on, practical understanding of modern marketing and AI—beyond just theory…and all for free.
Through an open-source textbook, blog-style readings, case studies, and real-world checklists, we want to help you’ll build a strong foundation in online marketing and AI.
Start with our free textbook here.
Or listen to a podcast overview of the vision behind the website built by Google’s NotebookLM.
Digital Marketing Can Seem Complicated But We Make It Simple in Two Steps.
Our content seeks to break things down into simple terms:
1. Grow Traffic to a Site or App
- Email marketing – Crafting campaigns that engage and convert
- Social media – Leveraging platforms for brand awareness and community building
- Search engine optimization (SEO) – Mastering search rankings and organic traffic
- Building online communities – Engaging audiences for long-term growth
- Influencer marketing – Reaching the right people at the right time
2. Get Users to Complete an Action
- User experience (UX) design – Making it easy for user to buy stuff or sign-up
- Analytics and data visualization – Turning all the above data into actionable insights
3. Leverage AI
- GenAI – Scaling your campaigns effectively for every facet of online campaigns
Build Real-World Skills
Our goal with the content on this website (and with our CustomGPT) won’t just help you understand digital marketing—you’ll be able to apply it.
You’ll learn how to:
- Assess market opportunities using keyword research tools
- Develop a digital strategy based on user personas and customGPTs
- Design with empathy to improve user experience for conversions on any device
- Execute online campaigns that align with business goals and customer lifetime value
- Measure campaign success with analytics and make data-driven decisions
- Optimize and refine strategies to drive better user engagement and revenue
- Scale your time and effectiveness with GenAI tools
Prepare for a Career in Digital Marketing & AI
Beyond the technical skills, we seek to provide insights on what it takes to build a career in digital marketing and AI.
Whether you’re looking to advance your career, grow a business, or just deepen your knowledge, OnDigitalMarketing gives you the tools and expertise to make an impact online and in your career.
Academic Roots
This site was built and open-sourced starting in 2012 as a way to teach real tactics and theory straight from the trenches.
Over time, much of the material has been adopted by universities such as Montana State, Johns Hopkins, University of Montana, University of South Dakota, University of Cincinnati along with a host of international institutions.
Meet the Prof
The website is a passion project of Jake Cook, a CEO at Tadpull and a professor at Harvard Business School teaching the course Digital Marketing & AI Workshop for 2nd year MBA students. In addition, Jake writes cases for Harvard Business Review and supports students and faculty in research areas of data, marketing and AI adoption.