Digital marketing Law #1

Know Thy User

Our digital marketing textbook and worksheets are built around design thinking fundamentals to ensure your brand connects across SEO, Social Media and Email channels.
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What YOU’LL LEARN

Our materials are designed to help aspiring online marketers know their users and delight them across SEO, Social Media, Paid and Email outlets in their user journey.

User Empathy

Know your user and everything in digital becomes drastically easier.

Digital Strategy

Craft effective digital campaigns that produce real business results.
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SEO

One of the best sources of traffic to any site by nailing the basics.

Social Media

See how a user centric focus ensures your social presence resonates.

Email Marketing

It’s not dead. In fact, it’s the one channel you can still own if done right.

Analytics & Data Viz

The foundation on which to test all your assumptions and make smart decisions.

used in classrooms and businesses around the world

Written by digital marketing and ecommerce experts

STUDENTS

Countries

Universities

companies

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OUR BEGINNER’S GUIDE TO DIGITAL MARKETING TEXTBOOK IS A PERFECT PLACE TO START FOR GETTING FAMILIAR WITH CONCEPTS LIKE USER EMPATHY, DIGITAL STRATEGY, SEO, SOCIAL MEDIA, PPC, EMAIL, AND WEB ANALYTICS.

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